How do you make investment decisions? Do you look at all the data? Search for an interesting opportunity?
Surprisingly, most folks don’t look at the facts or data to make these choices. They prefer a good story.1
Maybe it’s not so surprising. A good story can worm its way into our subconscious faster than any facts can. That’s because research shows good stories appeal to our emotions and our values.2 Stories help make sense of the world and can be a powerful learning tool at any age.3
But that doesn’t always make stories a good foundation for investment decisions. Why? Because the stories we tell ourselves can cloud the facts.1
And if those stories are rooted in common myths about investing, anyone — even the smartest folks — can have a much harder time making sound investment decisions.
So, what stories could be interfering with your financial choices? What investing myths could be misleading you or holding you back?
Take a look at some common investing myths, how they can cost you, and what the facts really are.
